The leading business daily Expansión has highlighted Luis Vicens, CEO of DOCA, in its Casas y Estilo section. The feature captures the brand’s vision and philosophy: creating luxury kitchens and furniture with the same precision and individuality as a tailored suit.
From Vinaròs to Beverly Hills
What began in 1986 as a small workshop in Vinaroz, founded by Daniel Dolç and José Luis Castells, has grown into an international benchmark for luxury kitchens, living spaces, bathrooms, and wardrobes. Today, under the leadership of KBV Group, DOCA remains faithful to its founding DNA: exclusivity, personalization, and craftsmanship.
Unlimited Personalization
A defining strength of DOCA lies in its ability to collaborate closely with architects, interior designers, and builders to bring even the most ambitious projects to life. From Mediterranean homes to residences in New York, Los Angeles, and Beverly Hills, DOCA’s creations go beyond functionality to become true design statements.
As Luis Vicens explains: “Unlike others, we don’t have a fixed menu. We create exactly what the client imagines—every project is unique.”
The Kitchen as the Heart of the Home
More than a practical space, the kitchen has become the social and emotional center of modern living. In many U.S. projects, DOCA designs kitchens that serve both as open, integrated living areas and as decorative showpieces—sometimes alongside a second, fully operational kitchen. In some cases, homes have been designed with spaces conceived almost like ‘bar-style areas’ for entertaining friends.
Global Presence and Commitment to Excellence
With headquarters and production in Ulldecona (Tarragona), flagship showrooms in Barcelona, Madrid, and Sancti Petri, and a strong foothold in the United States, DOCA now exports over 77% of its revenue. This international presence is a testament to the brand’s dedication to innovation, design excellence, and meticulous craftsmanship.
Recognition in Expansión
The feature in Expansión is not only a milestone in media visibility, but also a recognition of DOCA’s ability to set new standards in luxury interior design.
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